This role is responsible for Commercial Business Planning, Customer and Commercial Leadership and setting and Supervising overall marketing objectives, strategies and marketing initiatives plans for the Cola TM with direct responsibilities towards Customers, Brands, Market share and Profits. The role support’s the Director Marketing in the achievement of Business KPIS (Volume, Distribution, Share) and Operational Plans. Support the Director Marketing in the formulation of Business and brand strategies and plans to deliver business objectives. – Lead development, coordination and deployment of strategic and tactical marketing plans of complete product life cycle, to achieve Coke TM brand and business objectives (Revenue, NSR, GP, Market Share, Sales, Retail KPI’s) w.r.t the Vision 2020 Plans. Responsible for identifying & measuring market segments & suggesting product portfolio and brand positioning’s to deliver company objectives. – Directs the development / execution of all Territory Winning Plans, Coke TM promotions and BTL merchandising plans for the country. – Commercial Business Planning (BP): Drive Long Term and Short Term Business Planning through development of Volumes, Market Share, Distribution, Capex and Profitability) – Communication Development – Reapply global strategic direction and best practices, Collaborate with TCCEC partners to ensure strong local relevance communication – Commercial integration – work with Territories and Sales Operations to develop the full integrated marketing programs across BTL channel. Drive best in class implementation – Performance Management – Utilize Scorecard system to continuously measure (monthly process) and monitor Coke TM brands volume performance and performance across key brand equity and operational measures – DME management – Recommend / Monitor annual marketing budget based on a percent of top-line sales/ NSR. Effective allocation of DME and monitor the expense status. Oversee preparation & monitoring of the Brand budget and evaluate recommendations of Brand Manager for spending on marketing initiatives.
MBA from Tier 1 University (preferably Marketing Major)
Marketing Concepts: Knowledge of and ability to apply basic marketing concepts (e.g., brand positioning, brand architecture, SWOT Analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) used in the development of marketing plans. Marketing Operating Strategies: Knowledge of and ability to apply basic marketing operating strategies (e.g., media planning, pricing strategies, trade/consumer promotions) used in the execution of marketing plans. Knowledge and experience of handling projects and project management. Brand Marketing Strategy: Knowledge of information used to define brand strategic corridors and develop appropriate business solutions for local market activation. Marketing Innovation: Ability to identify and develop innovative ideas (e.g., product, packaging, merchandise, activations) in order to create a proprietary advantage for The Company. Trend Analysis: Knowledge of and ability to gather, interpret and apply multiple consumer/industry insights and trends used in the development of marketing strategies and programs. Syndicated Sources: Knowledge of syndicated sources (e.g., AC Nielsen) used in the analysis of trended consumer and volume dynamics.
-4 Years of work experience in FMCG – 1-2 Years of Brand Management Experience – 1+ Year of Talent Management / Interaction with Sales
Deadline: 15th April 2014
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